Lubbock County · South Plains
Lubbock, TX
Texas · Central Time
The largest city on the South Plains of Texas, where construction loans on the flat Llano Estacado come due as a monthly book of draws.
- Field conditions
- Monthly draws at volume
- Flat, open South Plains
- Growing university city
- RAZE response
- One standardized workflow
Read the field note
The market
Lubbock is the biggest city on the South Plains and the seat of Lubbock County, at about 3,200 feet on the flat tableland of the Llano Estacado. It is home to Texas Tech University and the hub of a region that is the largest contiguous cotton-growing area in the world, and it passed 257,000 residents in the 2020 census.
How RAZE ran it
Distance across open plains is not the hard part in Lubbock; the volume is. A construction lender here holds a book of loans with a draw due on each one every month, so every order follows the same path in RAZE: placed in the Ordering Engine, dispatched, captured in the RAZE Mobile App against the draw sheet, and delivered in one report format. The last Lubbock draw a reviewer reads in a month looks exactly like the first.

